Estudio Jurídico

Law firm

A law firm that tells you where your case stands, in plain words. The brand, the client portal and the site all answer to one line: Tu causa, en claro.

Brand

  • Logotype
  • Color system
  • Type system
  • App icons

Client portal

  • Case dashboard
  • Case file
  • Next hearing
  • Lawyer contact

Website

  • Mobile home
  • Practice areas
  • First consultation
  • Contact

Social and print

  • Instagram system
  • Business cards

The three letters are the partners' surnames: Llonch, Gonzalez and Giral. Two lawyers, nine areas of practice, one office on Zeballos. The people who come to them have usually just been fired, are splitting an inheritance, or are in the middle of a divorce, and the first thing they want is to understand what is happening.

So everything is written the way those clients talk, in Rioplatense Spanish, and left in Spanish here. The gradient, Atardecer sobre el Paraná, appears once per screen and only on the main action, the consultation. Everything else stays glass, fog and ink, so the one warm thing on the page is always the next step.

A hand holding a phone with the LGG home page open in a dark room, under the line Hablás con tu abogado.
Campaign, the phone
The LGG client portal on a desktop monitor in a dark room, under the line Tu causa, en claro.
The portal, in the studio
Frosted glass portal cards over a soft focus portrait of a woman on a street at sunset, under the line Tu causa, en claro.
Campaign, glass over the street
The LGG logotype set large beside the descriptor Estudio Jurídico, with three app icons in white, gradient and black.
The logotype and its icons
The color sheet: a tall gradient panel named Atardecer sobre el Paraná, beside white, fog grey, soft grey and ink swatches.
Color, one warm moment per screen
The type sheet: a large Aa in grey and black, with the headline, data, body and label styles of Inter Tight.
Type, Inter Tight in three weights
The client portal flat: the headline Tu causa, en claro, the case file and hearing cards, case progress, the consultation card and the two lawyers.
Client portal
A close, angled view of the portal cards: pages and filings in the case file, the next hearing time, and case progress.
The cards, up close
The client portal on a tilted desktop monitor against a pale grey ground.
The portal, on a monitor
The first consultation on a phone, a short exchange with the firm over the gradient, beside the practice area cards.
First consultation
Three phone screens of the website: the home page, the practice areas list, and the contact screen with both lawyers and the office address.
The website, on mobile
Six Instagram posts in the system, each answering one real question: being fired, the first consultation, inheritance, family law, the nine practice areas and the two lawyers.
Instagram, one question per post
Two business cards, the gradient back with the logotype and the white front with a lawyer's details.
Business cards

About this record

Everything above is delivered material, taken from the project files: the guidelines, the website, the product screens and the campaign work. Written notes on the decisions behind it will be added once the record is complete.

All work
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